Direct Selling Association Attempts to Legalize Product-Based Pyramid Schemes
March, 2003
The Direct Selling Association (DSA) is the trade group of the MLM industry. Past DSA members have included a number of MLMs, including Omnitrition and Equinox International, and Trek Alliance, each of which was shut down due to regulatory action. Now the DSA has submitted a proposed piece of legislation which would effectively legalize any product-based pyramid scheme. Under its provisions, Omnitrition, Equinox International, Heritage International, and many other product-based schemes would have continued harming consumers, and it would all have been legal.
